Privacy Policy

1. Information We Collect

We collect the following categories of information when you visit our website:

• Usage data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages — collected automatically via analytics tools.
• Device data: Screen resolution, device type (mobile, tablet, desktop), and language preferences.
• Form data: Name and email address if you voluntarily contact us via our contact form.
• Cookie data: Identifiers stored in your browser to enable advertising, analytics, and site functionality (see Section 4).

We do not collect sensitive personal information such as financial data, passwords, or health records.

2. How We Use Your Information

We use collected information to:

• Operate and improve our website and content.
• Analyse traffic patterns to understand how users interact with our pages.
• Display relevant advertisements through Google AdSense and other ad networks.
• Respond to enquiries submitted through our contact form.
• Comply with legal obligations and enforce our Terms & Conditions.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Google AdSense & Advertising

HoroscopePath uses Google AdSense to display advertisements. Google and its partners may use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our website and other websites on the internet. Interest-based advertising allows Google to show you ads that are most relevant to your interests.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. You can opt out of personalised advertising at any time by visiting:

• Google Ads Settings
• AboutAds.info – Industry Opt-Out
• Network Advertising Initiative Opt-Out

For more information on how Google collects and uses data, please review Google's Privacy Policy and How Google uses data when you use our partners' sites or apps.

4. Cookies

Cookies are small text files stored on your device when you visit a website. HoroscopePath uses the following types of cookies:

• Essential cookies: Required for core site functionality. Cannot be disabled.
• Analytics cookies: Used by Google Analytics to help us understand how visitors interact with our site (pages viewed, time on site, traffic sources). Data is aggregated and anonymised.
• Advertising cookies: Set by Google AdSense to serve personalised or non-personalised ads. These may track browsing activity across sites.
• Preference cookies: Remember your settings and choices across visits.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality. For detailed guidance visit allaboutcookies.org.

5. Google Analytics

We use Google Analytics to collect anonymised information about how visitors use our website. This includes data such as pages visited, time spent on the site, and geographic location at a country level. Google Analytics uses cookies to collect this information. The data is used solely to improve our content and user experience.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Third-Party Services

Our website may include links to or integrations with third-party services including:

• Google AdSense (advertising)
• Google Analytics (analytics)
• Social media sharing buttons (Facebook, X/Twitter, WhatsApp)
• Embedded fonts (Google Fonts)

These third parties operate under their own privacy policies. We are not responsible for their data collection practices. We encourage you to review their policies before interacting with those services.

7. Children's Privacy

HoroscopePath is not directed at children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

8. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

• Right of access: Request a copy of the data we hold about you.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure: Request deletion of your personal data.
• Right to restrict processing: Ask us to limit how we use your data.
• Right to data portability: Receive your data in a portable format.
• Right to object: Object to processing of your data for direct marketing.
• Right to opt out of sale (CCPA): California residents may opt out of the sale of personal information. We do not sell personal data.

To exercise any of these rights, please contact us at contact@horoscopepath.com.

9. Data Retention

We retain analytics data for up to 26 months. Form submission data is retained only as long as necessary to respond to your enquiry. We do not store advertising cookie data directly — this is managed by Google.

10. Data Security

We implement reasonable technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Website: horoscopepath.com/contact-us
• Email: contact@horoscopepath.com